Συντάχθηκε 21-06-2022 14:08
Τόπος:
Σύνδεσμος τηλεδιάσκεψης
Έναρξη: 24/06/2022 12:00
Λήξη: 24/06/2022 13:00
ΠΟΛΥΤΕΧΝΕΙΟ ΚΡΗΤΗΣ
ΣΧΟΛΗ ΜΗΧΑΝΙΚΩΝ ΠΑΡΑΓΩΓΗΣ ΚΑΙ ΔΙΟΙΚΗΣΗΣ
Ονοματεπώνυμο: Μαρία Τσιάνα……………………………
Αριθμός Μητρώου: 2020015002…(ΜΤΙΜ)…………………………………
Θέμα
Τίτλος στα Αγγλικά: The Landscape of CRM Systems in the Greek Market.
Εξεταστική Επιτροπή:
Επιβλέπων: Σπανουδάκης Νικόλαος ………………………………………
Πρώτο Μέλος: Ματσατσίνης Νικόλαος ………………………………………
Δεύτερο Μέλος: Τσαφαράκης Στέλιος…………………….………….……
Περίληψη της εργασίας στα Αγγλικά:
The objective of this Master’s Thesis is to understand the modern CRM (Customer Relationship Management) system and explore the landscape of the CRM systems in the Greek Market. CRM systems are useful tools for every company, Small, Medium, or Large and they provide their corporate members with appropriate information so that they can make the most profitable decision for the development and operation of the company.
The present research aspires to document the Greek companies that engage in the development and sales of the CRM systems, the individual features of the CRM systems, for example the use of cloud technology, and the business model of each company, etc.
In this thesis, we frame the importance and operation of CRM systems. In addition, we outline the Greek market and find out the market segment of each product. Moreover, we highlight the companies and the characteristics of their products with summary tables. Finally, we analyze the findings of the research.
This research will be a practical tool for businesses both as a comprehensive list of existing companies to review at the appropriate one according to their needs and for the providers of CRM systems to have a better picture of their competition.
Ημερομηνία Εξέτασης
Ημέρα/Μήνας/Έτος: 24/6/2022
Ώρα: 12:00
Χώρος Εξέτασης
Αίθουσα: zoom
https://tuc-gr.zoom.us/j/97509504080?pwd=dng3UWF5Q0NxUzQ3Rm1mbkRwdDFnQT09
Meeting ID: 975 0950 4080
Password: 007741
Κτίριο: ………………………………………
